July 8th, 2010


Our bright lime green Legalize Cachaça truck definitely stands out like a sore thumb while driving through NYC and Los Angeles!  The truck caught the eye of a CNN reporter in NY, who was intrigued by our cause and decided to write a story about the Legalize Cachaça Movement and our delicious Leblon Caipirinha, a Brazilian cocktail made with Leblon Cachaça, fresh limes, sugar, and ice.  Cachaça Tom and his team of Leblonettes work day and night to spread the word about Legalize Cachaça.  They are trying to allow Cachaça to be in its own category, instead of being forced to call itself “Brazilian Rum.”  Tom and his beautiful Brazilian Leblonettes give out pamphlets with information about Cachaça and samples of refreshing Caipirinha flavored sorbet, which definitely helps New Yorkers fight the torturous heat these days.  As more and more people become involved in our movement, we know we know we will be able to successfully petition the U.S. government and gain our right to be called CACHAÇA!


Read the article here!

*Photographs courtesy of CNN iReport

July 6th, 2010

Can’t fight the heat…Cool off with an frozen Caipirinha!

The temperature is rising outside throughout the Northeast, with no signs of slowing down!  The heat wave is now expanding throughout the rest of the US!  If your temperature is boiling due to the 100+ degree heat, grab an ice cold Caipirinha.  Look out for our Caipi-Mobile driving around L.A. and NYC!  If you are lucky enough to catch the Legalize Truck, ask for their free Leblon Caipirinha flavored sorbet samples.

Here are a few of our frozen Caipirinha recipes in case you want to try to make one at home!

Black and Blue Berry Batida

2 oz. Leblon Cachaça
2 oz. condensed milk
½ oz. blackberry liqueur
¼ cup blackberries
¼ cup blueberries
1 cup cracked ice

Combine all of the ingredients in a blender and blend until smooth. Garnish with a small pillow of freshly whipped cream and berries.

Cachaça Colada

1 ¾ oz. Leblon Cachaça
1 oz. pineapple juice
1 oz. pina colada mix
¼ lime
1 cup cracked ice
A splash of simple syrup
Pineapple, for garnish


Fresh-squeeze the juice of a ¼ lime into a blender and add the remaining ingredients. Blend until smooth and garnish with a slice of pineapple.

July 2nd, 2010


Unfortunately, our hometown team, Brazil, lost to Netherlands 2:1 in their World Cup quarter-final game today.   We still love the Brazil team and are looking forward to the next World Cup games in 2014, which will be HELD IN BRAZIL!!! Hopefully playing in our home base will be lucky for us and we will win the World Cup next time!

Great job throughout the entire World Cup Brazil!  We are sorry you did not make it all the way to win the finals, but we know you tried your best.

Keep your hopes up for the next world cup and grieve this World Cup loss
by treating yourself to a nice refreshing Leblon Caipirinha!

July 2nd, 2010


Brazil plays the Netherlands in the World Cup today at 10:00 PM EST!

Two out of the three times Brazil has played Netherlands, they were victorious.  All of us here at Leblon have the utmost faith in Brazil that they can repeat history and defeat the small European country.  As the team behind the Brazil’s Premium Cachaça, used in the Caipirinha, Brazil’s National Cocktail, we expect to celebrate their win by sipping a delicious Caipirinha with our friends and fellow Brazil fans!

In NYC, Vitoria Caipirinha and the Leblonettes will be cheering on Brazil at Sushi Samba! Stop by to join in on the festivities, enjoy their drink specials, samba dancing by SAMBA NOVO, and amaznig prizes!

Click here to see all of Sushi Samba locations across the United States which will be hosting World Cup viewing parties today.

Look out for Cachaça Tom driving our Legalize Cachaça Caipi-Mobile all over NYC today and at Sushi Samba!!

June 30th, 2010


We were thrilled to see the Caipirinha on InStyle.com‘s list of Stars’ Favorite Cocktails as Madonna’s Favorite Cocktail!  The Vita Coco Caipirinha was even served at Madonna and Demi’s Oscar Party in LA!

No one can deny Madonna has great taste, now we know she also has the best taste in cocktails!  Since she is always miles ahead everybody in trends, we’re expecting the Caipirinha is to explode into the mainstream this summer.

Madonna: Vita Coco Caipirinha

Madonna‘s favorite all-natural cocktail was created by the mixologist at New York City’s Avenue nightclub.


• 4 lime wedges
• 2 tbsp. sugar
• Leblon Cachaça
• 1 Vita Coco Tangerine coconut water

Squeeze lime wedges and toss into an ice-filled glass with sugar. Fill ½ of glass with Leblon Cachaça and top off with Vita Coco Tangerine. Stir gently and serve.
*Picture and recipe courtesy of Instyle.com

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To digitially sign the petition, complete the form below:

We the People, in order to form a more perfect bar, seek to establish Cachaça as 'Cachaça,' Brazil's Noblve Spirit. We formally and necessarily declare that Cachaça is independent of, and therefore not, 'Brazilian Rum.' We make this declaration with no prejudice or malice towards Rum, nor to any other of our brethren spirits, such as Vodka, Tequila, or Gin.

To prove the above, let facts be submitted to a candid world: We recognize that Cachaça is made only from fresh-pressed cane juice, not molasses, and can only come from Brazil. We declare that Cachaça is the key ingredient to the Caipirinha, Brazil's National Cocktail. We also recognize that Cachaça mixes well with just about anything - fruit juices, sodas, and tonics - and brings a wonderful Brazilian touch to any classic cocktail.

We therefore hold these truths to be self-evident; that Cachaça is Brazil's Noble Spirit, endowed by its creator with certain unalienable characteristics, that among these are a fruity nose, fresh taste, and a long, clean finish. And in support of this Declaration, with a firm reliance on the confidence of our combined passion and expertise, we mutually pledge our understanding, our professionalism and our sacred honor.

Click on each event for more details.