October 14th, 2009

What is the status of Legalize Cachaça within the U.S. Government?


The TTB* has drafted a resolution to recognize Cachaça as unique to Brazil, thereby removing ‘Brazilian Rum’ from labeling. The draft of this resolution, which is technically called a ‘Notice of Public Rulemaking’ (an ‘NPR’ in Federal Bureaucracy-speak), is awaiting signature from the Deputy Secretary of Tax Affairs at the U.S. Treasury, at which point it will be published for public comment for 60 days. Once the commentary period is over, the TTB will review the public comments, determine if there are any issues or amendments to the resolution, and sign the resolution into law. The draft resolution is expected to be published very soon, permitting public comment for 60 days. For this reason, the ‘Legalize Cachaça’ movement and petition will be very important in mobilizing support for the resolution publicly, including the presentation of the consumer ‘Legalize Cachaça’ petition directly to the TTB.

*The TTB (www.ttb.gov ) is the Alcohol and Tobacco Tax and Trade Bureau, the arm of the U.S. Department of Treasury responsible for spirits labeling (and the former ‘ATF’).

October 1st, 2009

Who is behind the Legalize Cachaça movement?


The Brazilian government combined with the producers of Brazilian Cachaça have been actively petitioning the U.S. government for years to recognize Cachaça as separate from Rum in the United States. The recent petition by the Brazilian government has created significant progress in the TTB, as well as presentation, discussions and efforts directly from IBRAC, the organization representing Brazilian Cachaça producers (the Institute for Brazilian Cachaça).

In the United States we have created an Organization called C.R.N.V.L whose mission is to gain more supporters for the ‘Legalize Cachaça’ movement and to educate the public on what Cachaça is and why we believe that Cachaça does deserve its own category, much like Mexicans did when Tequila used to be called Mexican Whiskey.

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To digitially sign the petition, complete the form below:

We the People, in order to form a more perfect bar, seek to establish Cachaça as 'Cachaça,' Brazil's Noblve Spirit. We formally and necessarily declare that Cachaça is independent of, and therefore not, 'Brazilian Rum.' We make this declaration with no prejudice or malice towards Rum, nor to any other of our brethren spirits, such as Vodka, Tequila, or Gin.

To prove the above, let facts be submitted to a candid world: We recognize that Cachaça is made only from fresh-pressed cane juice, not molasses, and can only come from Brazil. We declare that Cachaça is the key ingredient to the Caipirinha, Brazil's National Cocktail. We also recognize that Cachaça mixes well with just about anything - fruit juices, sodas, and tonics - and brings a wonderful Brazilian touch to any classic cocktail.

We therefore hold these truths to be self-evident; that Cachaça is Brazil's Noble Spirit, endowed by its creator with certain unalienable characteristics, that among these are a fruity nose, fresh taste, and a long, clean finish. And in support of this Declaration, with a firm reliance on the confidence of our combined passion and expertise, we mutually pledge our understanding, our professionalism and our sacred honor.

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