July 2nd, 2010


Unfortunately, our hometown team, Brazil, lost to Netherlands 2:1 in their World Cup quarter-final game today.   We still love the Brazil team and are looking forward to the next World Cup games in 2014, which will be HELD IN BRAZIL!!! Hopefully playing in our home base will be lucky for us and we will win the World Cup next time!

Great job throughout the entire World Cup Brazil!  We are sorry you did not make it all the way to win the finals, but we know you tried your best.

Keep your hopes up for the next world cup and grieve this World Cup loss
by treating yourself to a nice refreshing Leblon Caipirinha!

July 2nd, 2010


Brazil plays the Netherlands in the World Cup today at 10:00 PM EST!

Two out of the three times Brazil has played Netherlands, they were victorious.  All of us here at Leblon have the utmost faith in Brazil that they can repeat history and defeat the small European country.  As the team behind the Brazil’s Premium Cachaça, used in the Caipirinha, Brazil’s National Cocktail, we expect to celebrate their win by sipping a delicious Caipirinha with our friends and fellow Brazil fans!

In NYC, Vitoria Caipirinha and the Leblonettes will be cheering on Brazil at Sushi Samba! Stop by to join in on the festivities, enjoy their drink specials, samba dancing by SAMBA NOVO, and amaznig prizes!

Click here to see all of Sushi Samba locations across the United States which will be hosting World Cup viewing parties today.

Look out for Cachaça Tom driving our Legalize Cachaça Caipi-Mobile all over NYC today and at Sushi Samba!!

June 29th, 2010


It was a battle of two South American countries for the FIFA World Cup Qualifying Match yesterday.  Brazil was victorious, kicking Chile out of the World Cup for the third time!

Since Leblon is Natural Cane Cachaça produced at our distillery in the heart of Minas Gerais, Brazil, we have no choice but to be loyal to our hometown Brazil during the World Cup.  It was a joyous moment when Brazil knocked Chile out of the World Cup with a final score of 3-0, with goals from Juan, Luis Fabiano, and Robinho.  We are anxiously awaiting the quarter-final showdown with the Netherlands Friday, July 2nd at 10 AM EST.  We will be cheering for Brazil Friday morning, fingers crossed that they beat the Netherlands, with our eyes glued to the big screen TVs at Sushi Sambas across the United States.

June 28th, 2010


Everyone here at Leblon is super excited for the Brazil vs. Chile game today at 2:30 PM EST.   Make sure you tune into the game!  We will be at Sushi Samba if anyone wants to join us while we cheer on BRAZIL!


June 22nd, 2010


The Legalize Cachaça movement was out full force at Exit 66!

Brazilians and Brazil fans were drinking Leblon, supporting the Legalize Cachaça movement, and cheering on their favorite team at the World Cup Party at Exit 66!  Everyone was having such a great time that you could hear people chanting from miles away!

Can Brazil WIN the WORLD CUP?? What do you think?  All opinions are welcome :)

If you are in Florida, be sure to check out our upcoming events on the right side of our blog!  All of our events are a guaranteed fun time!

Cachaça is made in Brazil, but it’s taking over the United States! Don’t miss out!

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To digitially sign the petition, complete the form below:


We the People, in order to form a more perfect bar, seek to establish Cachaça as 'Cachaça,' Brazil's Noblve Spirit. We formally and necessarily declare that Cachaça is independent of, and therefore not, 'Brazilian Rum.' We make this declaration with no prejudice or malice towards Rum, nor to any other of our brethren spirits, such as Vodka, Tequila, or Gin.

To prove the above, let facts be submitted to a candid world: We recognize that Cachaça is made only from fresh-pressed cane juice, not molasses, and can only come from Brazil. We declare that Cachaça is the key ingredient to the Caipirinha, Brazil's National Cocktail. We also recognize that Cachaça mixes well with just about anything - fruit juices, sodas, and tonics - and brings a wonderful Brazilian touch to any classic cocktail.

We therefore hold these truths to be self-evident; that Cachaça is Brazil's Noble Spirit, endowed by its creator with certain unalienable characteristics, that among these are a fruity nose, fresh taste, and a long, clean finish. And in support of this Declaration, with a firm reliance on the confidence of our combined passion and expertise, we mutually pledge our understanding, our professionalism and our sacred honor.