July 8th, 2010


Our bright lime green Legalize Cachaça truck definitely stands out like a sore thumb while driving through NYC and Los Angeles!  The truck caught the eye of a CNN reporter in NY, who was intrigued by our cause and decided to write a story about the Legalize Cachaça Movement and our delicious Leblon Caipirinha, a Brazilian cocktail made with Leblon Cachaça, fresh limes, sugar, and ice.  Cachaça Tom and his team of Leblonettes work day and night to spread the word about Legalize Cachaça.  They are trying to allow Cachaça to be in its own category, instead of being forced to call itself “Brazilian Rum.”  Tom and his beautiful Brazilian Leblonettes give out pamphlets with information about Cachaça and samples of refreshing Caipirinha flavored sorbet, which definitely helps New Yorkers fight the torturous heat these days.  As more and more people become involved in our movement, we know we know we will be able to successfully petition the U.S. government and gain our right to be called CACHAÇA!


Read the article here!

*Photographs courtesy of CNN iReport

To digitially sign the petition, complete the form below:


We the People, in order to form a more perfect bar, seek to establish Cachaça as 'Cachaça,' Brazil's Noblve Spirit. We formally and necessarily declare that Cachaça is independent of, and therefore not, 'Brazilian Rum.' We make this declaration with no prejudice or malice towards Rum, nor to any other of our brethren spirits, such as Vodka, Tequila, or Gin.

To prove the above, let facts be submitted to a candid world: We recognize that Cachaça is made only from fresh-pressed cane juice, not molasses, and can only come from Brazil. We declare that Cachaça is the key ingredient to the Caipirinha, Brazil's National Cocktail. We also recognize that Cachaça mixes well with just about anything - fruit juices, sodas, and tonics - and brings a wonderful Brazilian touch to any classic cocktail.

We therefore hold these truths to be self-evident; that Cachaça is Brazil's Noble Spirit, endowed by its creator with certain unalienable characteristics, that among these are a fruity nose, fresh taste, and a long, clean finish. And in support of this Declaration, with a firm reliance on the confidence of our combined passion and expertise, we mutually pledge our understanding, our professionalism and our sacred honor.