July 21st, 2010

Win a night on the Legalize Truck!

If you are in New York or Los Angeles tomorrow, July 22nd, come to a Leblon Caipi-Hour to enter to win a night out on the town in the Legalize Truck with 3 of your closest friends.

Visit any of our Caipi-Hours below from 6-9 PM:

NY Locations

Empire Room – 350 5th St.
Caliente Cab Gramercy – 488 3rd Ave.
Macondo – 157 East Houston St.

LA Locations

Ciudad- 445 South Figueroa Street
Casa – 350 S Grand Ave

July 2nd, 2010


Brazil plays the Netherlands in the World Cup today at 10:00 PM EST!

Two out of the three times Brazil has played Netherlands, they were victorious.  All of us here at Leblon have the utmost faith in Brazil that they can repeat history and defeat the small European country.  As the team behind the Brazil’s Premium Cachaça, used in the Caipirinha, Brazil’s National Cocktail, we expect to celebrate their win by sipping a delicious Caipirinha with our friends and fellow Brazil fans!

In NYC, Vitoria Caipirinha and the Leblonettes will be cheering on Brazil at Sushi Samba! Stop by to join in on the festivities, enjoy their drink specials, samba dancing by SAMBA NOVO, and amaznig prizes!

Click here to see all of Sushi Samba locations across the United States which will be hosting World Cup viewing parties today.

Look out for Cachaça Tom driving our Legalize Cachaça Caipi-Mobile all over NYC today and at Sushi Samba!!

June 29th, 2010


It was a battle of two South American countries for the FIFA World Cup Qualifying Match yesterday.  Brazil was victorious, kicking Chile out of the World Cup for the third time!

Since Leblon is Natural Cane Cachaça produced at our distillery in the heart of Minas Gerais, Brazil, we have no choice but to be loyal to our hometown Brazil during the World Cup.  It was a joyous moment when Brazil knocked Chile out of the World Cup with a final score of 3-0, with goals from Juan, Luis Fabiano, and Robinho.  We are anxiously awaiting the quarter-final showdown with the Netherlands Friday, July 2nd at 10 AM EST.  We will be cheering for Brazil Friday morning, fingers crossed that they beat the Netherlands, with our eyes glued to the big screen TVs at Sushi Sambas across the United States.

June 28th, 2010


Everyone here at Leblon is super excited for the Brazil vs. Chile game today at 2:30 PM EST.   Make sure you tune into the game!  We will be at Sushi Samba if anyone wants to join us while we cheer on BRAZIL!


June 21st, 2010


Day 2: Every Caipirinha made with love! <3

Founder Steve Luttmann and Leblon Master Mixologist Jaime Keller hard at work in Aspen!

The Bar Magic boys were working their magic, shaking up our Leblon Basiado Caipirinha at Jimmys in Aspen at the Food & Wine after-party.  It was definitely a fun filled weekend we will never forget!

Everyone at the Aspen Food & Wine Classic went crazy over our Leblon Basiado cocktails!

Try out our new favorite Caipirinha using the recipe below:

Leblon Basiado Caipirinha Recipe 

Leblon Cachaça, fresh muddled lemongrass, cucumbers, lime, cane sugar, and cilantro strained over ice and topped with coconut espuma

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To digitially sign the petition, complete the form below:


We the People, in order to form a more perfect bar, seek to establish Cachaça as 'Cachaça,' Brazil's Noblve Spirit. We formally and necessarily declare that Cachaça is independent of, and therefore not, 'Brazilian Rum.' We make this declaration with no prejudice or malice towards Rum, nor to any other of our brethren spirits, such as Vodka, Tequila, or Gin.

To prove the above, let facts be submitted to a candid world: We recognize that Cachaça is made only from fresh-pressed cane juice, not molasses, and can only come from Brazil. We declare that Cachaça is the key ingredient to the Caipirinha, Brazil's National Cocktail. We also recognize that Cachaça mixes well with just about anything - fruit juices, sodas, and tonics - and brings a wonderful Brazilian touch to any classic cocktail.

We therefore hold these truths to be self-evident; that Cachaça is Brazil's Noble Spirit, endowed by its creator with certain unalienable characteristics, that among these are a fruity nose, fresh taste, and a long, clean finish. And in support of this Declaration, with a firm reliance on the confidence of our combined passion and expertise, we mutually pledge our understanding, our professionalism and our sacred honor.