July 23rd, 2010

Legalize Cachaça. Save the Caipirinha.

The Legalize Movement has spread throughout New Orleans with great success!  Steve Luttmann, Founder of Leblon Cachaça, was mixing up a storm, showing attendees of the Spirited Dinner what a true Caipirinha tastes like.  To continue the night’s excitement, there was a Save the Caipirinha after-party at the Royal Sonesta Courtyard.

If you have never tried a Caipirinha before, you are definitely missing out!  Use the recipe below to make your own Caipirinha at home for all your family and friends.

The Leblon Caipirinha

2 oz. Leblon Cachaça
1/2 Lime
2 tsp Superfine sugar or 1 oz Simple Syrup*

Directions: Cut the lime into four wedges. Muddle the lime and sugar in a shaker. Fill the shaker with ice and add Leblon Cachaça. Shake vigorously. Serve in a rocks glass. Garnish with a slice of lime.

*1 packet of Splenda or Equal can be used in place of superfine sugar.

July 22nd, 2010

Two Cities, One night!

The Legalize team is hitting two cities in one night! Tonight is the Spirited Dinner in New Orleans and the Legalize contest in NYC.  Top restaurants throughout New Orleans will be pairing unique Cachaça cocktails with specially prepared dishes at each of their dinners.  Check out the list of all the restaurants where you can sign up for the Spirited Dinner.  If you attend one of our Caipi-Hours tonight in NYC you will be entered to win a night on the town in the Legalize Truck with three of your closest friends!

July 16th, 2010

Tales of the Cocktail – Spirited Dinner – New Orleans

If you are in New Orleans this week and haven’t had a chance to support our movement, you can join us at one of the Spirited Dinners, where some of the country’s top mixologists will be pairing Cachaça cocktails with some of New Orleans finest cuisine.

Check out the list of all the restaurants where you can sign up for the Spirited Dinner

Find out more information about Tales of the Cocktail here!

Furacão Leblon
(The New Orleans Classic with Leblon Cachaça)

2 oz. Leblon Cachaça
1 oz. fresh lime juice
1 oz. fresh lemon juice
1 oz. fresh pineapple juice
1/2 passion fruit
fresh cherry

Stir all ingredients in a highball glass. Add ice and garnish with a fresh cherry.

From the famous Pat O’Briens in New Orleans, Naren and Jacob do a little comparative research on the differences between a Hurricane made with a fine powder mix (note: please do not try this at home), and a Hurricane made with Fresh Fruit and Leblon Cachaça (note: please try this one at home).

July 13th, 2010

Come to a Leblon Caipi-Hour. Ride the Caipi-Mobile.

Summer is in full swing and if you haven’t been to a Leblon Caipi-Hour, now is your chance.  On July 22nd, we will be hosting a series of Caipi-Hours in New York and Los Angeles from 6-9pm.  If you are in the LA or NY area, please join us at one of the locations below for a chance to win a night out on the town in the Leblon truck with 3 of your closest friends.  If you are not in the NY or LA area and want to go to a Caipi-Hour please contact us or check out our Caipi-Hour schedule.

NY Locations

Empire Room – 350 5th St.
Caliente Cab Gramercy – 488 3rd Ave.
Macondo – 157 East Houston St.

LA Locations

Ciudad- 445 South Figueroa Street
Casa – 350 S Grand Ave

July 12th, 2010


The Legalize Cachaça movement has received such great feedback, we decided to take over the entire United States!  We have even spread internationally to Brazil, France, and England.  We started out campaigning on the streets, but after gaining an incredible amount of interest, we spread the movement to Facebook and Twitter to increase the awareness to people in locations our street teams cannot reach.  We also spread the word on the Leblon Cachaça twitter account.

Now everyone can join the movement and help Legalize Cachaça so we can finally call our beloved Cachaça by its name instead the current mislabeled “Brazilian Rum.”  So far we have taken over California, Georgia, Florida, New York, New Jersey, Pennsylvania, Boston, Nevada, Texas, and Chicago.  We have grown exponentially and are not planning on slowing down anytime soon!

Please help us spread the word by writing about us on Facebook, twitter, or blogs!  Retweet, repost, link to our blog, or suggest us to your friends on Facebook so more people can be aware of our cause.  Each new person that knows about our movement brings us a little closer to our goal of LEGALIZING CACHAÇA!

Our Caipi-Mobiles are currently cruising around NYC and LA creating buzz and gaining support.  If you see a truck please tweet a picture and we can send you a free muddler if you send us your address!

We welcome comments or suggestions on this blog as well!  Please let us know if you have any ideas how to spread the movement.




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To digitially sign the petition, complete the form below:


We the People, in order to form a more perfect bar, seek to establish Cachaça as 'Cachaça,' Brazil's Noblve Spirit. We formally and necessarily declare that Cachaça is independent of, and therefore not, 'Brazilian Rum.' We make this declaration with no prejudice or malice towards Rum, nor to any other of our brethren spirits, such as Vodka, Tequila, or Gin.

To prove the above, let facts be submitted to a candid world: We recognize that Cachaça is made only from fresh-pressed cane juice, not molasses, and can only come from Brazil. We declare that Cachaça is the key ingredient to the Caipirinha, Brazil's National Cocktail. We also recognize that Cachaça mixes well with just about anything - fruit juices, sodas, and tonics - and brings a wonderful Brazilian touch to any classic cocktail.

We therefore hold these truths to be self-evident; that Cachaça is Brazil's Noble Spirit, endowed by its creator with certain unalienable characteristics, that among these are a fruity nose, fresh taste, and a long, clean finish. And in support of this Declaration, with a firm reliance on the confidence of our combined passion and expertise, we mutually pledge our understanding, our professionalism and our sacred honor.