August 12th, 2010

The Legalize Truck Named Hamptons Car of the Day

The Legalize Truck was named “Hamptons Car of the Day” by Guest of a Guest.   The article describes the truck as “the coolest destination for you and your friends to enjoy a cold Caipirinha or their newest concoction, the LeBlon James.”  Make sure to wave the truck down if you see it cruising the LA or NYC streets and ask for some complimentary Caipirinha flavored sorbet and how you can help the Legalize Cachaça movement.

August 11th, 2010

New York’s Firefighters Loves Leblon

We helped some of New Yorks’s finest firefighters fight off the NYC heat by serving them Caipirinha flavored sorbet.  After educating them about our fight to Legalize Cachaça, the NYC heroes became proud supporters the Legalize movement.

July 23rd, 2010

Legalize Cachaça. Save the Caipirinha.

The Legalize Movement has spread throughout New Orleans with great success!  Steve Luttmann, Founder of Leblon Cachaça, was mixing up a storm, showing attendees of the Spirited Dinner what a true Caipirinha tastes like.  To continue the night’s excitement, there was a Save the Caipirinha after-party at the Royal Sonesta Courtyard.

If you have never tried a Caipirinha before, you are definitely missing out!  Use the recipe below to make your own Caipirinha at home for all your family and friends.

The Leblon Caipirinha

2 oz. Leblon Cachaça
1/2 Lime
2 tsp Superfine sugar or 1 oz Simple Syrup*

Directions: Cut the lime into four wedges. Muddle the lime and sugar in a shaker. Fill the shaker with ice and add Leblon Cachaça. Shake vigorously. Serve in a rocks glass. Garnish with a slice of lime.

*1 packet of Splenda or Equal can be used in place of superfine sugar.

July 14th, 2010

Show your support! Come to Leblon. Have a Caipirinha.

Have you ever wondered how you could help support our Legalize Cachaça Movement?

The answer is simple…Enjoy a Leblon Caipirinha!

Leblon is the best Cachaça because it is made in the heart of Brazil by the master distiller, Gilles Merlet.  Recently, Leblon Cachaça was the only Cachaça awarded the title of Master, above of any other Cachaça.  Even Vitoria Secret Model Alessandra Ambrosio agrees that Leblon is the premium Cachaça.  She said she felt like she was back in Brazil the instant she took a sip of a Leblon Caipirinha at the Thompson’s LES Hotel.  The buzz about Cachaça is growing.  We know our Legalize Cachaça Movement has been successful when we see the feedback from magazines, blogs, facebook, twitter, and our Caipi-Mobile.

Raise your glass, cheers, and enjoy a refreshingly delicious Leblon Caipirinha!

July 13th, 2010

Come to a Leblon Caipi-Hour. Ride the Caipi-Mobile.

Summer is in full swing and if you haven’t been to a Leblon Caipi-Hour, now is your chance.  On July 22nd, we will be hosting a series of Caipi-Hours in New York and Los Angeles from 6-9pm.  If you are in the LA or NY area, please join us at one of the locations below for a chance to win a night out on the town in the Leblon truck with 3 of your closest friends.  If you are not in the NY or LA area and want to go to a Caipi-Hour please contact us or check out our Caipi-Hour schedule.

NY Locations

Empire Room – 350 5th St.
Caliente Cab Gramercy – 488 3rd Ave.
Macondo – 157 East Houston St.

LA Locations

Ciudad- 445 South Figueroa Street
Casa – 350 S Grand Ave

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To digitially sign the petition, complete the form below:


We the People, in order to form a more perfect bar, seek to establish Cachaça as 'Cachaça,' Brazil's Noblve Spirit. We formally and necessarily declare that Cachaça is independent of, and therefore not, 'Brazilian Rum.' We make this declaration with no prejudice or malice towards Rum, nor to any other of our brethren spirits, such as Vodka, Tequila, or Gin.

To prove the above, let facts be submitted to a candid world: We recognize that Cachaça is made only from fresh-pressed cane juice, not molasses, and can only come from Brazil. We declare that Cachaça is the key ingredient to the Caipirinha, Brazil's National Cocktail. We also recognize that Cachaça mixes well with just about anything - fruit juices, sodas, and tonics - and brings a wonderful Brazilian touch to any classic cocktail.

We therefore hold these truths to be self-evident; that Cachaça is Brazil's Noble Spirit, endowed by its creator with certain unalienable characteristics, that among these are a fruity nose, fresh taste, and a long, clean finish. And in support of this Declaration, with a firm reliance on the confidence of our combined passion and expertise, we mutually pledge our understanding, our professionalism and our sacred honor.