On February 25th, the U.S. Alcohol Tax and Trade Bureau (TTB) finally “legalized cachaça,” as they published the final rule that will recognize Brazil’s national spirit as an official spirit and distinctive product of Brazil. This is the result of many years of lobbying and pressure from the Brazilian Government and cachaça sector, and most importantly, through your support of our “Legalize Cachaça” Movement.
The final rule will go in effect on April 11th, 2013. Kicked off at Tales of the Cocktail in July 2009, the “Legalize Cachaça” movement collected over 300,000 signatures of the Cachaça Declaration of Independence. Since then, we conducted more than 500 rallies nationwide, educating consumers about cachaça and the “Legalize Cachaça” cause. And most importantly, we enjoyed some fine Leblon Caipirinhas and cocktails in the process. With the recognition of cachaça by the U.S. government, our “Legalize Cachaça” movement comes to a close, and we thank each and every one of you for your support! The good news is that now that cachaça is recognized and respected, we can start our next chapter: drinking cachaça, and learning more about this great spirit! Most of you know that cachaça can only be made from fermented cane juice, and can only come from Brazil. However, what many people do not know is the difference between an industrial cachaça and an alambique cachaça. And the distinction is significant. To learn more, check out the following video: